Movies are not just advertised to the general public; film producers and distributors also promote their wares to each other as well as cinemas and international companies looking for exciting new product. Sometimes, the ads are to attract potential business partners to a stand at Cannes or the American Film Market, sometimes they are just to boast about the (unexpected) success of a current release. Whatever the reason, these ads are even more fascinating than the public-facing film posters and ad mats that we are familiar with. Here is a small (as, as ever, continually growing) collection of classic ads from the pages of Variety, Kine Weekly and other magazines aimed at the movie industry.
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