Tricks And Treats – Vintage Halloween Advertising


A collection of classic Halloween print advertising from the 1950s – 1970s.

Halloween has long been an American tradition, as these vintage ads show. The whole of October builds towards this festival of spookiness – a curious celebration of the occult in such a God-fearing nation, you might think, though the emphasis here is primarily on pumpkin carving and wholesome activities like smoking and getting hammered. It’s fun for all the family, with everything from candy to shoe polish being pushed as being in the spirit of the season (alongside an ad for fencing that emphasises the anti-social activity associated with Halloween). As many tricks as treats in this collection of ads from a more innocent time…

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