As beer gets cooler, so more pop culture themed brews start to emerge – whether it is the collaborative and licensed beers from bands like Iron Maiden and Motorhead, or Hopdaemon’s Vincent Price Ale, these are usually a cut about when it comes to branding and – for the most part at least – actually deliver on the taste front too.
New from Brew York (based, obviously, in York) is Juice Campbell vs the Army of Dankness, which might be a bit of a mouthful after a few pints. Inspired by the third (and let’s be fair, worst) Evil Dead film, this is a substantial sounding 7.1% New England IPA, unfiltered and on the hoppy, fruity side. It comes in a 440ml can with the sort of art that will make you want to keep the packaging long after the drink has gone (if they were to use those new fangled tops that pull completely off rather than the standard ring pull, that would be perfect for allowing you to reuse the can for storing stuff – but unlikely to be the case, I guess). It all looks, as Bruce Campbell himself might say, “groovy”.
The beer is being launch in York with a Meet the Brewer event that include a can of the beer, a free poster featuring the new artwork and a screening of Army of Darkness, and so sounds well worth trekking along to for anyone in the local area. Details here.